Wyoming’s Last Drive-In Theater, Powell’s American Dream, Open For 78th Season

On summer nights just outside of Powell, headlights still crest a small rise and swing past a hand-lettered marquee leading onto a wide gravel lot. 

The families in those cars will spill out of their trucks and SUVs with lawn chairs, blankets, and sleepy kids in pajamas.

Some of the locals go so far as to bring full-size couches in their pickup beds and camp stoves to make s’mores and other snacks as the overhead sky darkens and an impossible sweep of stars begins to shine.

Then, as it has since 1949, the screen at the American Dream Drive-In will flicker to life at what is Wyoming’s last, bonafide drive-in movie theater. 

The owner, Kathleen “Pokey” Heny, didn’t set out to become the owner of this American treasure. 

She and her husband built a home across from it decades ago — when it was called the Vali Drive-In — primarily so they could see Powell’s landmark Heart Mountain from their windows. 

It just so happened that they were also right across from the drive-in as well, a place Heny remembers fondly.

“I have really good memories of going to the drive-in as a kid,” she said. “I’m one of seven children, so we’d float up in the station wagon in our jammies and pop our popcorn at home. 

"Probably only twice a summer, but I just love the memory of that.”

Best Seat

Heny and her husband cleared a line of sight to the drive-in’s big white screen from their property so they could watch movies from their garage. 

“We could sit in the garage and watch a movie across the road,” she said with a chuckle. “And now you can tune your radio into it, so if you don’t have a speaker, you could listen to it on your radio.”

Then one day in 2004, her husband returned from the lumber store with a rumor that was about to forever change Heny’s life.

“I heard the drive-in is for sale,” he told her. 

“Well, I have to buy it,” Heny recalls telling him. “I don’t want it to get knocked down. I don’t want it to become obsolete.”

Heny had no idea what she was getting herself into at the time. 

She’d never owned a business, and she didn’t know anything at all about the movie business.

“At that time, it was reel to reel,” she said. “You actually had to splice the movies and put them together.”

Her first years were also lean — heartbreakingly so.

“There was a huge learning curve. I was happy to have 10 cars a night,” she said. “We really thought we were doing something if we got 15. 

"So just trying to get it up and running, and figure out how to run the movie, order the movies, use a movie broker.”

A Steep Learning Curve

Dusty pickups and kids in pajamas are at the core of Heny’s successful business model, which packs in as many as 150 cars a night in the summer.

While many of the nation’s remaining 370 or so drive-in movie theaters have leaned into attracting tourists, Heny has instead leaned into community.

“What we did to build it back up is just changing it to become family-friendly,” she said. “I learned that the ones who spend the money are the parents. The teens? They don’t spend as much money in the concessions, which is where you’re going to make your money. 

"You don’t make money on your ticket sales at the door, because that’s what goes to the movie industry.”

That dynamic means Heny is not showing movies with “R” or “X” ratings. It’s strictly PG-13 and on down.

She’s also learned not to shoot for the latest blockbuster right out of the gate.

“If was to show let’s say, ‘Toy Story 5,’ which is playing right now, I’d have to keep that for three weeks,” she said. “Well, three weekends in a row at the drive-in isn’t going to be successful for me.”

Eventually, she’ll bring that move in, but she’ll wait until it’s been out for a while. 

“Then I’ll get it on what they call the break,” she said. “And guess what, they’ll come back and watch it a second, sometimes a third time.”

Movie producers wouldn’t let her drive-in have such a movie anyway, she added, because she’s only open three nights a week.

“They can put it somewhere like Billings or Cheyenne and run it five times a day,” she said. “So that’s kind of how the drive-in business works.”

Eternally Vintage

The beating heart that is keeping the American Dream alive when every other drive-in in Wyoming has died goes back to the post-war golden age of drive-in movie theaters. 

Land was still abundant and cheap, and it was newly accessible thanks to a new post-war highway system. 

The economy was booming. Moms and dads had real, disposable income that could be devoted to entertainment. And there were also lots of moms and dads — so many that their children would become known as Baby Boomers. 

These families wanted fun, family experiences, and they had cars with lots of flashy chrome to show off to their neighbors, who were also at the drive-in chasing the same thing. 

The dynamic fueled nearly 4,500 drive-in movie theaters at the height of the sector between the 1950s and 1960s.

“This was originally built in 1949 by a man who had been back East and gone to a drive-in of sorts,” Heny said about the origins of the American Dream. “It was just a big, white sheet stretched across some trees and he just watched and watched.”

The man was so enthralled with watching movies this way, he came home and built his own drive-in theater right next to his property. 

Original Popcorn Machine Is Still There

Heny still has many of the speakers from the original drive-in, and she still uses them. 

“I always tell people these are 1949 monotone, metallic-sounding speakers,” she said. “It’s not surround-sound stereo. It’s a little buzzy, but I still like to listen on the speaker.”

She also still has the original popcorn machine. 

“We gutted it and our candy is displayed inside the glass part of it,” she said. “I wanted to keep that a part of the drive-in.”

She kept the patio so people could sit and eat there if they wanted, with tiny tables. 

The drive-in has become known for its cheesy fries, but also offers burgers, hot dogs, donuts, big soft pretzels, popcorn, and ice cream sodas. 

“We still have the big marquee out front, with the letters where you have to climb up on the marquee to put the big plastic letters up,” she said. 

Over the last 22 years that she’s owned the theater, Heny's had the occasional guest suggest that she should just get rid of things like the marquee or the old-fashioned speakers. 

But there’s no way that’s ever happening.

The classic metal speaker boxes aren’t some kind of issue to be fixed The marquee is, in her opinion, a masterpiece. As are the retro Formica countertops in the concession area, which she and her sister spent hours scouring the internet to find.

“I find it funny when kids will say, ‘You know what, you should knock this down and make it more modern,’” she said. “I’m like, ‘It’s a 1949 building. It’s a very ’50s vibe, a very ’50s-diner-type vibe. It’s red, white, and blue. It’s the American dream.

“This is your dream to come to the drive-in,” she added. “Modern? No, that would take away from what it is.”

Heny doesn’t have to look too far to see that she is right. 

Her drive-in routinely has upward of 100 cars a night, often more. She’s drawing people in from all over Wyoming who want the vintage experience of a retro drive-in movie theater. 

Some of them like the experience so much, they have made her drive-in a tradition every summer.

Surviving The Digital Age

Among these is Jeff Ernster of Laramie, who bills himself on Facebook as the Drive-In Movie Guy. He is a fan of all drive-ins in general, and a big fan of Heny’s in particular.

Because the drive-in’s core business is local, it’s got a huge social atmosphere that draws people in.

“It’s just so much fun watching everyone,” he said. “You get to see the kids running around playing out there, and adults as well. It’s just a whole different atmosphere.”

Heny’s drive-in has faced its share of challenges surviving in the modern age. 

In 2013, it was dealt a near fatal blow when the movie industry decided it would release no more reel-to-reel films. That meant everyone had to go digital. 

“The digital projector cost me more than the entire property did when I bought the drive-in,” Heny said. “I think that’s a big reason a lot of drive-ins, which are owned by mom and pops probably in their late 70s, disappeared. 

"They were not going to be able to afford going digital, so that’s probably why they shut down their drive-ins. I’m guessing that’s a big reason a lot of them went dark.”

Heny pushed to pay that expense off as quickly as possible, and managed it in five years.

“My concern with going digital was how soon are we going to have to buy another upgrade?” she said. “But so far, knock on wood, we’re good. We’ve been using the digital for 14 years, so it’s still going strong.”

The toughest challenge, though, is one that’s playing out even now, and that’s the competition from streaming platforms. 

“The digital world, unfortunately, is happening all around us,” she said. “So that’s the hardest part. When I got 'Mario Galaxy,' for example, that was already streaming by the time I showed it. 

"But I still had a good turnout. So that’s our biggest challenge, is just getting people to come out and support instead of saying, ‘Well, I’m just gonna watch it at home.’”

The Bull Can Get Real Mean

Running Wyoming’s last drive-in hasn’t been without its share of odd moments. 

Like the time a huge bull with long horns escaped from a nearby pasture, ending up inside the drive-in fence. 

Heny shut the gate on the bull to keep it off the highway. Then Hany had a bright idea.

“I was going to take a picture of him,” she said. “He was laid down up front by the screen, and I wanted to take a picture of him and say, ‘It’s no bull, we’re the best drive-in in town.’”

But as she walked up to take this amusing shot, the bull decided he’d had enough of napping. 

“He jumped the fence and tore it down,” she said. “So we had a big old bull with big old long horns jump the fence and tear it down and get out of there before I could get a good picture of him.”

There was also the time vandals attacked her place, painting graphic, sexual images on the concession stand.

“They trashed the place,” she said. “And they didn’t necessarily harm me, they didn’t destroy anything. They just trashed it.”

Heny posted about it on Facebook to warn the culprits that she would be watching for them in the future. 

“People came out of the woodwork to help me,” Heny said. “People reached out to me right away, wondering what they could do. ‘What do you need?’ ‘Do you need us to come help clean things up? ‘Do you need new equipment?’”

For Heny, it just reinforced what she sees as the drive-in's biggest life lesson of all. 

“If you give, you will get it back,” she said. “If you give to your community, it will come back to you. I have kids who are now old enough to drive who came as little kids because their parents brought them to the drive-in and exposed them to it. They’re coming back and giving back to me.”

Nostalgia For Sale

On the surface, the American Dream Drive-In may seem like it’s selling movies, but Heny knows that’s not what she’s selling at all.

What she has to offer that streaming can’t give anyone is a gathering place; a place where community connects and reaffirms everything that’s important in life. 

Heny doesn’t try to make a killing with her theater because of that. It’s a “good hobby,” one that lets her employ about 14 young people each summer and provides a little pocket change for vacations.

She keeps the ticket prices as affordable as possible. This year, it’s $20 a carload, whether that’s a station wagon with a few church kids or a beet truck loaded with couches and a crowd of teenagers. One person in a vehicle, meanwhile, is $7. 

She lets people to bring their own food, too. S’mores, a picnic, sandwiches — whatever makes the night a party for them. 

The movie is everyone’s excuse to all come out. The real attraction is the experience. 

Kids will toss baseballs to each other in the last light before the cameras roll, and families will string blankets between tailgates, setting up chairs and firing up camp stoves.

Heny doesn’t mind this at all. It’s love and community that nourishes everyone’s soul, including her own.

Plenty of people still come in to enjoy her concessions, knowing that’s what keeps the drive-in alive. Her cheese fries are a craveable local legend, and the big “pickle on a stick” regularly sells out.

Heny is game to try just about anything to keep the old-fashioned drive-in going, as long as it’s fun. 

She gave those once-trendy, Texas-style pickle pops a try, for example, and has tried prom night movies, too. They didn’t go over as well as other activities, like Barbie booths for selfies when that particular movie came out, but the point is they looked fun. 

Anything fun is worth a try.

More Than A Drive-In

She’s also allowed her gravel lot to be something of a Swiss Army knife for Powell and Park County. 

It was a unique space during the COVID-19 pandemic for church services. It’s also hosted graduations, confirmations, and various senior parties. 

There have been movie nights with local police, the high school football team comes out for community service, and there’s a group that uses her old speakers to help train people, by regularly rewiring them. 

This July, her gravel lot will become a boxing venue for “Fight Night at the American Dream,” with live bouts from the local boxing club followed by a showing of the 1976 film “Rocky,” winner of the Academy Award for Best Picture that year.

“I tell people, ‘I’m not really selling you the movie,’” Heny said. “I’m selling you the experience.”

Heny’s realistic about her limitations, but she’s also not afraid to dream big for the future. 

She’s working on a new 19-hole mini putt-putt golf course to add to her drive-in movie experience. And she’s thinking generationally about the drive-in. 

Five to 10 years out, she hopes to hand it off to her daughters and let them run it while she “retires” — or pretends to.

For now, The American Dream Drive-In will just keep on doing what it’s done since 1949 — throwing light up on a screen under a velvet-black Wyoming sky and inviting people to all come pile into their cars and trucks and campers for an experience that’s hard to find anywhere else.

“I think it’s just a great place,” she said. “A great, nostalgic, full-of-good memories place. It’s a chance to just sit back, grab a lawn chair, relax, have some popcorn under the stars, and just kind of take a breath.”

Renée Jean can be reached at renee@cowboystatedaily.com.