Sheridan’s Famous Main Street A Bucket-List Item For Lovers Of All Things Western

Sheridan has a reputation as a Western tourism gem. And its famous Main Street has become a bucket-list destination for those who love all things Western.

RJ
Renée Jean

December 08, 20248 min read

The Mint Bar's iconic neon cowboy lights up the night on Sheridan's Main Street, as does the WYO Theater, down the street from here.
The Mint Bar's iconic neon cowboy lights up the night on Sheridan's Main Street, as does the WYO Theater, down the street from here. (Renee Jean, Cowboy State Daily)

SHERIDAN — When Sheridan resident Bob Grammens was recently visiting the Ozarks, a region in Missouri, he did what a lot of tourists do. He bought a sweater at Lake of the Ozarks. Then he gave the store clerk his ZIP code, and that’s when something unusual happened. 

“She goes, ‘Sheridan, Wyoming,’” Grammens said. “I’ve always wanted to go there. It’s on my bucket list, I want to go there. Can you tell me what it’s like?”

Grammens was only too happy to oblige. When it comes to talking about his town, he has a lot of stories to tell. The place he started with, though, is the same one he always starts with when he wants to showcase his town to Sheridan visitors.

Main Street.

With dozens of unique shops and businesses, including some that go back as far as 117 years, Sheridan’s Main Street has something for everyone, Grammens said, and he’s all too happy to show it off any time he gets the chance. 

“I’ve lived here for 40-plus years,” he said, “And I’ve never heard anyone ever say, ‘Oh, I hated that place. I couldn’t wait to get out of there fast enough.’”

Sheridan’s Main Street shines, Grammens said, whether he’s talking to a regular would-be tourist from the Lake of the Ozarks in Missouri, or a world-famous star like Grammy-winning singer Kathy Mattea.

“I was at a conference, and I was having a conversation with Mattea afterward,” Grammens said. “And she says, ‘Where are you from?’ When I said, ‘Sheridan, Wyoming,’ she goes, ‘Oh your downtown is spectacular! I love coming to perform at the WYO Theater.’”

Grammens was impressed by the fact Mattea had remembered the theater’s name. Mattea performs all over the world, going from stage to stage and theater to theater, he pointed out, yet she specifically remembers the WYO Theater, including its name.

Mattea is just one of the many famous people to perform at the charming WYO Theater, built in 1923 as a vaudeville venue called The Lotus. In 1929, it was the first Wyoming theater to feature a “talkie” — movies with sound. Others have included Garth Brooks, the Oakland Brothers and Lyle Lovett.

A show at the WYO Theater is a recommended bucket list item for anyone visiting Sheridan, Grammens said.

World-Famous Tourists Love Main Street

Sheridan’s Main Street makes an impression with tourists from around the world. You’ll see them taking photos of all the beautiful sculptures that line Main Street, ranging from cowboys shooting at invisible gunmen to women or children dancing or playing. Sometimes the tourists turn out to be quite famous.

Like the time Queen Elizabeth II herself took a stroll down Main Street in 1984.

The Queen came to visit former United States Senator Malcolm Wallop’s family at his 4,000-acre Canyon Ranch near Sheridan. Wallop’s sister, Lady Porchester, was the wife of Lord Porchester, who managed the royal horses.

While there, even she couldn’t resist a little sight-seeing on Main Street.

“The Queen made a big hit here in town,” Sheridan resident and local history buff Rex Arney said. “And she went to the Ritz (Sporting Goods Store), where Sam Mavrakis gave her a handmade graphite fishing rod and a box of flies to give to her husband, the prince.”

The Ritz Sporting Goods Store is no longer on Main Street, but the queen did go to one of Sheridan’s other Main Street staples, the world-famous King’s Saddlery, named after well-known saddle maker Don King, where she was either given or purchased some of the stamped leather items.

“I was checking, and his trophy saddles have been displayed around the country,” Arney said. “Like the Cowboy Hall of Fame, and a couple of other places. And the National Endowment for the Arts recognized him in 1991.”

King’s Saddlery includes the Don King Museum that is stuffed full of just about any and every Cowboy or Wild West artifact imaginable, as well as dozens of fancy saddles made over the years at the saddlery. In addition to the museum, there’s also a western-themed art gallery, and then there’s the saddlery itself, which is still selling most any item that cowboys need, as well as repairing leather items.

Don’t Forget The Mint

It’s not recorded whether the Queen’s stroll down Main Street included The Mint Bar, but that’s one of the must-see places in Sheridan, one that both Arney and Grammens recommend to visitors.

“That’s been the same business for 117 years,” Arney said. “And I don’t know exactly when that iconic neon sign was added, but every picture you see of the Mint, it obviously stands out.”

Indeed, the iconic cowboy sign, which is slightly different than Wyoming’s trademarked bucking bronco, is copyrighted — though it is one of the most photographed neon signs around. The bar is often crowded, and is a favorite watering hole for many, attracting a crowd almost every night during the summer. History hangs on the walls of the bar, and even from its ceiling. It’s well worth a trip, even if you don’t intend to drink any alcohol.

“I did do that one time,” Arney said. “It’s just a zoo but it’s a fun thing. It’s just the idea of walking through, that’s one of the things that people always feel like they’ve got to do at least one time.”

Arney personally enjoys the P.O. News & Flagstaff Cafe, a western-themed restaurant that has a great, hearty breakfast. It started out as a post office, newsstand, and cigar shop in 1916. It still is a cigar shop, though hearty, locally sourced restaurant fare is more the focus these days. 

Grammens, meanwhile, likes the Grinnell Street area, because it’s the center of a lot of Main Street’s activities, like the 3rd Thursday Street Festival, the WYOJam, the annual Christmas Stroll, Sheridan Farmer’s Market, and the Wild West Wine Fest — essentially something for everyone in every season.

  • Perpetually shooting at invisible gunmen on Main Street in Sheridan, this statue is a popular one for tourist selfies, right across from the Rainbow Bar and Le Reve (not pictured).
    Perpetually shooting at invisible gunmen on Main Street in Sheridan, this statue is a popular one for tourist selfies, right across from the Rainbow Bar and Le Reve (not pictured). (Renee Jean, Cowboy State Daily)
  • The Rainbow Bar also features a neon sign and gets a lot of patrons at night.
    The Rainbow Bar also features a neon sign and gets a lot of patrons at night. (Renee Jean, Cowboy State Daily)
  • Tourists from France take a few photos of the cowboy perpetually shooting at invisible gunmen on Sheridan's Main Street.
    Tourists from France take a few photos of the cowboy perpetually shooting at invisible gunmen on Sheridan's Main Street. (Renee Jean, Cowboy State Daily)
  • King's Saddlery is a Main Street staple in Sheridan, with a fun museum and a western art gallery, in addition to leather repair and other goods any cowboy might need.
    King's Saddlery is a Main Street staple in Sheridan, with a fun museum and a western art gallery, in addition to leather repair and other goods any cowboy might need. (Renee Jean, Cowboy State Daily)
  • The WYO Theater features all kinds of great acts, from world-famous grammy-winning singer Kathy Mattea to local acts like Tris Munsick & The Innocents.
    The WYO Theater features all kinds of great acts, from world-famous grammy-winning singer Kathy Mattea to local acts like Tris Munsick & The Innocents. (Renee Jean, Cowboy State Daily)
  • Another of the many statues on Sheridan's Main Street.
    Another of the many statues on Sheridan's Main Street. (Renee Jean, Cowboy State Daily)
  • This alley has been devoted to growing fresh greens.
    This alley has been devoted to growing fresh greens. (Renee Jean, Cowboy State Daily)
  • Inside the Swan Barbershop, which has a nice vintage retro look.
    Inside the Swan Barbershop, which has a nice vintage retro look. (Renee Jean, Cowboy State Daily)
  • Le Reve lit up at night.
    Le Reve lit up at night. (Renee Jean, Cowboy State Daily)
  • Buffalo Bill Cody on Sheridan Main Street.
    Buffalo Bill Cody on Sheridan Main Street. (Renee Jean, Cowboy State Daily)
  • If Statues could speak, she'd have a tale to tell.
    If Statues could speak, she'd have a tale to tell. (Renee Jean, Cowboy State Daily)
  • Keeping an eye out on Sheridan's Main Street.
    Keeping an eye out on Sheridan's Main Street. (Renee Jean, Cowboy State Daily)
  • This is an old-fashioned barbershop with lots of memorabilia.
    This is an old-fashioned barbershop with lots of memorabilia. (Renee Jean, Cowboy State Daily)
  • Community Clay Center is just one of the many activities tourists can find to pass the time on Sheridan's Main Street.
    Community Clay Center is just one of the many activities tourists can find to pass the time on Sheridan's Main Street. (Renee Jean, Cowboy State Daily)
  • Perpetually shooting at invisible gunmen on Main Street in Sheridan, this statue is a popular one for tourist selfies, right across from the Rainbow Bar and Le Reve, neither of which are pictured.
    Perpetually shooting at invisible gunmen on Main Street in Sheridan, this statue is a popular one for tourist selfies, right across from the Rainbow Bar and Le Reve, neither of which are pictured. (Renee Jean, Cowboy State Daily)
  • Endless diversity, from bars and clothing shops to bike stores and candle stores, await shoppers on Sheridan's Main Street.
    Endless diversity, from bars and clothing shops to bike stores and candle stores, await shoppers on Sheridan's Main Street. (Renee Jean, Cowboy State Daily)

Be Anyone, Buy Anything

Shoe and clothing stores, sculptures, a pharmacy, historic bars and restaurants, — the Main Street is where a lot of entrepreneurial dreams have come together to create an unusual vitality. Many Main Streets in small town America are dying off, but not in Sheridan. In Sheridan, there’s an irresistible pull, and part of it is all the entrepreneurship that has filled up the town’s Main Street with bright and fun ideas.

The bike shop is next to a candle shop that’s next to a fine art gallery, and on and on it goes. That diversity is what visitors love, Grammens said, and residents, too. Sheridan’s Main Street is like a stage, where the world can come and be whoever it wants to be.

“You can be that cowboy from the Old West,” he said. “But you can also be that art person, who loves the arts. I’ve had people here from out of town, other broadcasters here from around the country, and when I show them the downtown, they’re just like, ‘Wow, this is the coolest place ever.’”

But it’s not just the present-day diversity that attracts. There’s also a history on Main Street that has its own allure. Whether it’s the Hotel Rex that was one of Sheridan’s last brothels, or the beautiful old historic Cady building, Main Street has listed almost 50 buildings in its historic downtown on the National Register.

Arney has spent a lot of time studying Sheridan’s oldest buildings as a photographer and one-time fine arts student. 

“No two buildings are exactly alike, and most of them have been around a long time,” Arney said. “Some have been remodeled, and in a couple of instances torn down and rebuilt. But so much of it is, at least on the outside, is not a lot different than 100 years ago.”

Old History Made New

Despite their age, owners down through decades have cared for these buildings, preserving their unique architecture, creating another aspect that lends Sheridan’s Main Street its charm.

Those efforts are continuing, too. Like the Cady building, where a new restaurant called Le Reve Restaurant & Raw Bar has  recently opened as part of a new vision for one of Sheridan’s oldest buildings, built in 1893.

The owner, Christer Johansson, fell in love with the building’s architecture and has decided to restore its interior to what he hopes will at least be a semblance of its former grandeur. He’s also adding onto the building itself, in keeping with the existing architecture, planning to bring a new boutique hotel to downtown Sheridan.

Johansson, too, is a fan of Sheridan’s Main Street. 

“(Sheridan has) got some beautiful buildings, the way they’ve been put together,” he said. “So, I think the charm of the architecture, to me, that’s a really big part of it.”

He hopes to bring vitality to Sheridan’s night life with some outdoor seating for Le Reve, and perhaps live music. 

“That’s my dream for this town, to just elevate our vitality a little bit more, and get people out on their feet instead of being in their cars.”

Contact Renee Jean at renee@cowboystatedaily.com

  • King's Saddlery is a Main Street staple in Sheridan, with a fun museum and a western art gallery, in addition to leather repair and other goods any cowboy might need.
    King's Saddlery is a Main Street staple in Sheridan, with a fun museum and a western art gallery, in addition to leather repair and other goods any cowboy might need. (Renee Jean, Cowboy State Daily)
  • Sheridan has about 50 buildings on Main Street that are part of the National Register of Historic Places. Many of the buildings on the register retain beautiful  architecture that is up to a hundred or so years old.
    Sheridan has about 50 buildings on Main Street that are part of the National Register of Historic Places. Many of the buildings on the register retain beautiful architecture that is up to a hundred or so years old. (Renee Jean, Cowboy State Daily)
  • A Kodiak Brown Bear on display at King's Saddlery's Museum , with a saddle and trappings used in the Arab Horse Show Costume Class.
    A Kodiak Brown Bear on display at King's Saddlery's Museum , with a saddle and trappings used in the Arab Horse Show Costume Class. (Renee Jean, Cowboy State Daily)
  • Dozens upon dozens of saddles are on display at King's Saddlery, along with many other items, placed in just about every nook and cranny.
    Dozens upon dozens of saddles are on display at King's Saddlery, along with many other items, placed in just about every nook and cranny. (Renee Jean, Cowboy State Daily)
  • A few of the fancy saddles on display at King's Saddlery.
    A few of the fancy saddles on display at King's Saddlery. (Renee Jean, Cowboy State Daily)
  • This bear is among items on display at King's Saddlery in its museum.
    This bear is among items on display at King's Saddlery in its museum. (Renee Jean, Cowboy State Daily)
  • King's Saddlery includes a Western-themed art gallery.
    King's Saddlery includes a Western-themed art gallery. (Renee Jean, Cowboy State Daily)
  • A number of sculptures have been placed along Main Street. Some of them are for sale. Most of them include information about local history and culture.
    A number of sculptures have been placed along Main Street. Some of them are for sale. Most of them include information about local history and culture. (Renee Jean, Cowboy State Daily)
  • Local civic organizations raise money to place hanging baskets along Sheridan's Main Street, adding to its charms.
    Local civic organizations raise money to place hanging baskets along Sheridan's Main Street, adding to its charms. (Renee Jean, Cowboy State Daily)
  • Many of Sheridan Main Street's buildings have the same architecture as a hundred or so years ago.
    Many of Sheridan Main Street's buildings have the same architecture as a hundred or so years ago. (Renee Jean, Cowboy State Daily)
  • A barbershop next to a bike shop next to a candle store next to a fine art gallery. The diversity is part of what makes Sheridan's Main Street one of the best in the West.
    A barbershop next to a bike shop next to a candle store next to a fine art gallery. The diversity is part of what makes Sheridan's Main Street one of the best in the West. (Renee Jean, Cowboy State Daily)
  • Sheridan's Cady Building is getting an addition, a boutique hotel.
    Sheridan's Cady Building is getting an addition, a boutique hotel. (Renee Jean, Cowboy State Daily)
  • Among the businesses on Sheridan's Main Street, a Freedom Food store, filled with lots of Wyoming-produced goods.
    Among the businesses on Sheridan's Main Street, a Freedom Food store, filled with lots of Wyoming-produced goods. (Renee Jean, Cowboy State Daily)
  • The owners have commissioned professional replicas of some famous artwork to hang on the walls of Le Reve.
    The owners have commissioned professional replicas of some famous artwork to hang on the walls of Le Reve. (Renee Jean, Cowboy State Daily)
  • The WYO Theater late at night lights up Sheridan's Main Street.
    The WYO Theater late at night lights up Sheridan's Main Street. (Renee Jean, Cowboy State Daily)

Renée Jean can be reached at renee@cowboystatedaily.com.

Authors

RJ

Renée Jean

Business and Tourism Reporter