Business & Tourism

Google tapped Wyoming outdoor wildlife guide Adam Lackner for its Super Bowl ad campaign, showcasing all 50 states. The Cowboy State’s ad shows off wild Wyoming, as well as one of the state’s leading outdoor guide businesses.

Google Hired Yellowstone, Grand Teton Wildlife Guide For Super Bowl Ad

Google tapped a Wyoming outdoor wildlife guide for its Super Bowl ad campaign, showcasing all 50 states. The Cowboy State’s ad shows off wild Wyoming, as well as one of the state’s leading outdoor guide businesses.

Renée JeanFebruary 12, 2025

The University of Wyoming spent $2 million to run a 30-second ad during the Super Bowl featuring newly minted NFL MVP and UW alum Josh Allen created quite a buzz. But it’s still “too early to say” whether it will pay off in higher enrollments.

UW Says It's “Too Early To Say” Return On $2 Million Josh Allen Super Bowl Ad

The University of Wyoming spent $2 million to run a 30-second ad during the Super Bowl featuring newly minted NFL MVP and UW alum Josh Allen to create a buzz. The university says it's “too early to say” whether the strategy will pay off in higher enrollments.

Dale KillingbeckFebruary 11, 2025

This office building used by Registered Agents Inc. in Sheridan is the official address for about 120,000 LLCs registered in Wyoming, Fremont County Assessor Tara Berg estimates.

Already No. 1 For LLCs, Can Wyoming Attract The Huge Companies Leaving Delaware?

Tesla, Meta, Dropbox are a few of the huge tech companies leaving Delaware for other states like Texas and Nevada. Why not Wyoming, which has surpassed Delaware for No. 1 in business incorporations per capita?

Renée JeanFebruary 11, 2025

The Cabin That’s Almost A Mansion On Last Chance Road In Jackson Hole

For a mere $11.5 million, resort-style life awaits in a cabin that’s almost a mansion in Jackson Hole. With a 720 credit rating and a $2.7 million downpayment, financial calculators put your monthly payments at just $54,000, for a 30-year loan.

Renée JeanFebruary 10, 2025

Caitlin Youngquist (right) teaching a compost workshop for Wyoming Dept of Environmental Quality

The Art Of Turning Manure To Compost

Manure management is one of the biggest problems faced by feedlots. One soil scientist is helping a feedlot in Worland make better use of their manure by creating more compost for local farmers and gardeners.

Jackie DorothyFebruary 09, 2025

It's Not Your Imagination: The Jerky Meat Industry Is Exploding

Riverton's Brian Tucker saw the writing on the wall in the booming jerky industry. His company, which focuses on the do-it-yourself jerky-makers, is one of the largest in the world. It's a $6 billion industry and could grow to $10 billion in the next 7 years.

David MadisonFebruary 09, 2025

After 100 Years, Cavalryman Steakhouse Closes, Moves To Special Events Model

If you've spent any time in Laramie, you know the Cavalryman Steakhouse. It just celebrated its 100th anniversary and is moving to a special events model. The historic restaurant will only be open for special occasions like holidays, weddings, football games and the like.

Renée JeanFebruary 09, 2025

Summertime Reservations Going Fast At Lodges in Yellowstone, Glacier and Grand Teton

Reservations for the in-park lodges at Yellowstone National Park and Glacier National Park are starting to fill up for the summer tourism season, though some of the most sought-after lodging options are already booked.

Anna-Louise JacksonFebruary 09, 2025

Several fossils and minerals on display in the Geoworld showroom during the 2025 Tucson Gem and Mineral Show.

Wyoming's Everywhere At The World-Renowned Tucson Gem and Mineral Show

Hundreds of vendors from dozens of countries converged in Tucson, Arizona, for the annual Gem and Mineral Show, where the best and most impressive gems, minerals, and fossils turn the past into profit. And everywhere you looked, Wyoming was represented.

Andrew RossiFebruary 08, 2025

Pete Bass talks about his life with Cowboy State Daily at his coffee shop in Evanston, For Pete's Sake, where he likes to say he serves good coffee and bad puns.

The Coffee Comes With Redemption At Pete’s Sake In Evanston

"For Pete's Sake" coffee shop in Evanston serves more than just coffee. For owner Pete Bass, it's a mission. That mission is to tell his story of redemption to anyone who feels like they need a second chance. Prison, he says, was God’s way of offering him another chance -- every time.

Renée JeanFebruary 08, 2025

A Natrona County Board of Commission hearing on a solar farm and battery storage project drew a crowd of residents in opposition Tuesday night.

Casper-Area Solar Farm Killed After Dozens Of Residents Speak Out Against It

Natrona County commissioners on Tuesday voted 3-2 against a 2,000-acre solar farm proposal on private ranch land 30 miles west of Casper. Dozens of area residents spoke out against it during a 7 1/2 hour meeting that ended around midnight.

Dale KillingbeckFebruary 05, 2025

U.S. Rep. Harriet Hageman talks with students at Wind River Job Corps in Riverton, Wyoming.

Learning Trades Isn’t Just Landing Wyoming Youth Good Jobs, It’s Saving Lives

The teens and young adults in the Wind River Job Corps in Riverton usually get there out of desperation. But the trades there can lead to great-paying jobs. Plus, it's the only job corps in America that offers training for petroleum technicians.

Jackie DorothyFebruary 02, 2025

A driver in Cheyenne, Wyoming, uses the large internet-connected system on his Tesla Cybertruck in this file photo.

Like With Smartphones And Tablets, There Are Many Ways Your Car Spies On You

Your smartphone, tablet and other devices are spying on us. Your car does the same thing. You may want to read the user agreement. Nissan, for example, includes things like: “sexual activity, health diagnosis data and genetic information."

Aaron TurpenFebruary 02, 2025

Casper Doctor Now Official Orthopedic Partner, Provider For Pro Motocross Racing

Dr. Joe McGinley has climbed the tallest mountains on six of seven continents and invents medical devices. But before that, he had a passion for motocross, giving it up for medical school. Now the Casper doctor is back as the official orthopedic partner and provider for Pro Motocross racing.

Renée JeanFebruary 02, 2025

Students in the Manufacturing Industrial and Technology Department at Western Wyoming Community College.

Nuclear Power Tech Poised To Explode As Wyoming’s Next Six-Figure “It” Job

The wages for nuclear power techs are expected to range into the six figures, and it’s a good thing because Wyoming will soon need hundreds of these techs. Western Wyoming Community College is training people for this emerging career.

Renée JeanFebruary 01, 2025

The Lou Taubert sign really stands out at night when its neon in in its full glory.

Race On To Save Lou Taubert Neon Sign, Last Remnant Of Casper’s “Little Las Vegas”

The Lou Taubert neon sign that towers over Center Street in Casper, Wyoming, is in desperate need of repair. It’s the last remnant of Casper's historic street of neon that earned it the nickname “Little Las Vegas.”

Jackie DorothyFebruary 01, 2025

Governors, Famous Author Fans Of 2025 BIG WYO Winner Diane Shober

Diane Shober is 2025’s BIG WYO winner after 21 years as the Wyoming Office of Tourism director. That had a long line of people, including governors and New York Times best-selling author C.J. Box saluting her drive to promote Wyoming.

Renée JeanJanuary 29, 2025

Along the Interstate 90 corridor to and fron Sturgis, South Dakota, Devils Tower is a busy place during the annual motorcycle rally.

Even At Nearly $5B A Year, Wyoming Tourism Not Close To Potential, Industry Says

At nearly $5 billion a year, tourism is Wyoming’s second-leading economic driver. Even so, the state’s tourism industry says it’s just scratching the surface of Cowboy State tourism’s true potential.

Renée JeanJanuary 29, 2025

The Wyoming Hospitality and Travel Coalition is introduced in the state Senate on Monday, where all four balconies were stacked with people representing Wyoming's tourism industry.

Tourism Industry Is Gearing Up To Take On A New Legislature

With 28 lawmakers who are either new or in new roles, tourism is gearing up for a charm offensive. It started with a show of force at the Capitol on Monday, but the lobbying effort is going to continue throughout the year.

Renée JeanJanuary 28, 2025

Bowling is making a comeback in a big way thanks to a high-tech video game-style makeover.

Can Bowling Become Cool Again? Cheyenne's Derby Lane Says "Absolutely."

Bowling has been in a decline since the ‘80s, but a high-tech video-game approach is changing that. The new style is what the recently opened Derby Lanes in Cheyenne is all about.

Renée JeanJanuary 26, 2025

The newly re-opened Isdell Mercantile Co. in Pony, Montana.

Arrival Of 2 New Businesses Means There’s More Than A Bar In Tiny Pony, Montana

The remote former mining town of Pony, Montana, went bust more than 100 years ago. But the recent arrival of two new businesses downtown, this picturesque outpost at the foot of the Tobacco Root Mountains is experiencing a new kind of boom.

David MadisonJanuary 25, 2025

It takes some next-level marketing and effort to sell exclusive multimillion-dollar Jackson Hole properties to billionaires.

How To Sell Jackson Hole Real Estate To Billionaires

If you’ve ever wondered what it takes to sell exclusive multimillion-dollar Jackson Hole properties to billionaires, Latham Jenkins can tell you. It’s next-level effort that goes far beyond just walking potential buyers through a building.

Renée JeanJanuary 25, 2025

David Lynch was a Hollywood legend with scores of credits to his name. So how did a small Montana stationary story land Lynch to voice over a TV ad — for free — that aired during the Super Bowl?

How A Small Montana Business Landed A Free Super Bowl Ad With A Hollywood Legend

Filmmaker David Lynch, who died last week, was a Hollywood legend. One of his last projects landed close to his hometown. For no charge, he was the voice behind a commercial for a small Montana stationary store that aired during last year's Super Bowl.

Anna-Louise JacksonJanuary 25, 2025

Chef Zoilan Ruiz is a huge reason why Le Reve Restaurant and Raw Bar in Sheridan, Wyoming, has been named a semifinalist for a James Beard Award for best new restaurant.

Sheridan’s Le Reve Makes Exclusive James Beard List Of Best New Restaurants

What happens when you hire filmmaker George Lucas' chef for your brand new restaurant? You get noticed. After just four months in operation, Le Reve Restaurant and Raw Bar in Sheridan has made the exclusive list of James Beard Award semifinalists for best new restaurant in the nation.