You Still Here

[{"type":"text","text":"Why font choice matters....."}]

You still here v2 7 22 25

Cowboy State Daily is Wyoming’s largest newspaper with Wyoming’s most experienced journalists. 

<title>You Still Here? Tuesday, July 22, 2025 | Cowboy State Daily</title>

Why font choice matters.....

You Still Here? Tuesday, July 22, 2025

Headshot of Cowboy State Daily's business and tourism reporter, Renée Jean

Renée Jean

Business

The cornerstone of a western fashion empire rising in Saratoga wasn’t a bright idea. It was a problem — a whole series of them, in fact, starting with a beautiful belt that wouldn’t fit.

From a 150-square-foot spare bedroom to two warehouses and a patented D-ring system, Dixie and Kirby Berger have built their company, Pure Dixie, into an international western fashion brand and a favorite at some of the largest rodeos in the nation, from Cheyenne Frontier Days to the National Finals Rodeo.

They did it not by avoiding mistakes but by stubbornly working through them, one bad belt and one busted box of inventory at a time. 

The bad belt was a beaded strip that caught Dixie’s eye during Cheyenne Frontier Days a decade ago.

It took her hours and hours to make the belt once she got it home, sewing each little bead into place one by one.  

When she was finished, though, it was too long for a traditional belt buckle. It wasn’t going to fit.

“I gave it to my husband and I said, ‘I made this and I can’t take it apart. It’s all beaded,’” she told Cowboy State Daily. “You need to make this fit me because if I put a traditional buckle on, it just doesn’t fit.’”

Her husband, an expert leatherworker, had been helping his wife make embroidered leather belts they were selling in little totes at local rodeos. So he took her project back to his workshop to see what he could figure out. 

The system he came up with was to place a metal ring on one end of the belt that he could fit into slots along the other end. That made the belt not only shorter, but more adjustable. 

That was the birth of the couple’s patented D-ring system, which has made their business, Pure Dixie, an international best-seller, as well as frequent vendors at choosy venues like the National Finals Rodeo and Cheyenne Frontier Days.

“That system completely changed how we thought of our products,” Berger said. 

[{"type":"text","marks":[{"type":"textStyle"}],"text":"The problems didn’t end there, though. "}]

Berger’s mom was always losing her cell phone, so one day she asked Dixie if she could make a purse for her.

“That’s how the crossbody minis came to attach to the front of the bag,” Berger said. “And so, through like a process of things that have happened in our life, the ideas kind of came full circle, almost in a moment.” 

[{"type":"text","marks":[{"type":"textStyle"},{"type":"bold"}],"text":"The Belt Everyone Wanted"}]

Long before any of that, though, the whole operation fit inside a single 150-square-foot bedroom. That solved a different problem for Dixie.

“I was a stay-at-home mom with three kids,” she said. “And I was not willing to give that up. So I set up my spare bedroom with an embroidery business, and then my husband had leather stuff upstairs with all the sewing machines.”

By day, Dixie watched her children and squeezed in embroidery orders whenever time allowed while her husband worked saddles and tack and chaps on his family’s ranch. 

At night, after their kids went to bed, the two combined their skills to make pieces, first just for each other and then for a growing list of customers. One of those first pieces was an embroidered leather belt with Wyoming’s bucking horse logo on it — a Christmas present for Dixie. 

Dixie was proud of that belt, so it went with her to lots of places — including ranch rodeos where other girls wanted to know where she’d gotten such a cool belt. 

When they learned she and her husband made it, Dixie found herself taking orders for more belts. Lots of them.

That led to the couple bringing some of their belts to ranch rodeos in totes and selling them on the spot. 

“So it wasn’t really on purpose,” Berger said with a chuckle. “It was definitely something that just came to us, and definitely something we’ve enjoyed pursuing.”

One day not long after Kirby came up with the D-ring system, the couple was showing off their belts to someone named Diana.

As Diana picked up each belt to inspect, she would sling the one she’d just looked at over one shoulder to look at another. 

The belts looked so nice draped over her shoulder it gave Dixie instant inspiration. 

She realized the belts could double as purse straps, creating a more customizable purse using the D-ring system her husband designed.

She feels those moments — the too-long belt,  her mom’s missing phone, and even a customer casually slinging belts over her shoulder — all stacked together into the core of Pure Dixie’s patented mix-and-match system. 

“That belt has become a pretty iconic piece for the business,” Dixie said. 

Over time Berger has continued to add mix-and-match ideas, including patches that snap on and off. Cowboy hats, ball caps, and crossbody-minis all have a set of four snaps for patches. Feel like a bucking horse one day, and a bow the next? No problem, there’s a patch for every mood and every occasion.

“I love the aspect where every girl kind of gets to design her piece, and so girls aren’t walking out of our booth looking the same,” Berger said.  “We have so many options that everybody gets to pick their unique style.” 

[{"type":"text","marks":[{"type":"textStyle"},{"type":"bold"}],"text":"Two Warehouses Later"}]

Today, the business no longer fits in a tiny bedroom. The couple has built two warehouses and hired four to five full-time employees to help them scale up the business.

“We have a custom tannery that tans all of our leather,” Dixie said. “And we do have manufacturing now in Mexico that helps us, and then we do all the finish work in Saratoga.”

Learning to navigate mass manufacturing with a company in Mexico, though, was its own steep learning curve.

“So my very first box ... I spent all of my money on this box of inventory from Mexico to have my designs produced by someone just to test it and see,” she said. “So I spent all my money and every single piece came back incorrect.”

This wasn’t just a bad order. It was literally every dollar she had, tied up in a box of unusable bags. 

“I was pretty sad about it and just frustrated and pretty deflated,” she said. “And my husband said to me, ‘This is the moment where someone else gave up.’ He’s like, ‘If you can figure it out and push through it, you just went past someone who would have given up.’”

Instead of sending back the box or walking away, they hauled out every bag and fixed them one by one, leaning on the leather-working skills they’d honed since the spare-bedroom days. 

“That was probably 2016, 2017 that that happened,” she said. “So we took every single bag out. We fixed them all, since we know how to do leather work and we can fix about whatever.”

That box has rewired how Dixie thinks about every problem in her business. If she can get through it, she’s always stepping past the point where someone else would have quit.

“It’s like, if I can get through this issue, through this tariff issue, through this leather-production issue, through this logistics issue, you know, that’s where someone else gave up,” she said. “And I just don’t want to, we’ve decided we don’t want to give up. We just want to do the very best we can and keep pursuing the dream.”

For this couple, that dream looks like a world where they are building an international business together and the children are part of that effort in a tiny Wyoming town where they can remain close to family.

“We failed a lot and we did some things right,” Dixie said. “And we just kept at it. It was a step-by-step process.”

Pure Dixie 20260724 161901 8 1 26

<title>How A Saratoga Woman Built An International Western Fashion Brand From Her Bedroom | Cowboy State Daily</title>

A Saratoga woman was determined to remain a stay-at-home mom, but that didn’t mean she couldn’t build an international Western fashion brand. Her business Pure Dixie started in a 150-square-foot bedroom, now takes up two warehouses and continues to grow.

How A Saratoga Woman Built An International Western Fashion Brand From Her Bedroom

Business & Tourism

Another of Wyoming’s legacy ranches is hitting the market after nearly a century of stewardship. The T Diamond Ranch comes with a front-row seat to the Black Hills, as well as history to match.

It’s tucked into Crook County just a few miles from the South Dakota border on a 433-acre spread where trout streams, 

red bluffs and Wyoming tax laws all come together for a $5 million asking price.

[{"type":"text","marks":[{"type":"textStyle"},{"type":"bold"}],"text":"Deep Historic Roots"}]

Aerial photos of the property show Lower Redwater Creek meandering through, with pine-studded hills and red-rock cliffs in the background. The ranch is part of an operation that was founded by the Matthews family, who trailed into Wyoming from Texas, first settling near Gillette in 1888 then expanding outward to Sundance and Spearfish. 

In Spearfish, the family is known for the Matthews Block, which includes the Matthews Opera House, a vibrant community arts center.

T Diamond Ranch is one-fourth of a larger ranch the Matthews family owned. It includes the 1930s farmstead and dairy, along with other working ranch structures. These are not relics. They are part of what is already a working cattle ranch rated for about 50 head. 

With an existing lease in place, there’s an immediate income stream.

But it’s not just the original farmhouse and ranch structures that come with this property. There’s a 7,500-square-foot mansion as well, built In 2001.

“They spared no expense when they built it,” Hayden Outdoors listing agent Kerry Englemann told Cowboy State Daily. “It’s just a beautiful, beautiful place.” 

The home was built with entertaining in mind, so has expansive gathering spaces in addition to three bedrooms and seven full bathrooms. Large windows frame a sweeping view of the scenery, including creek bottoms below. 

The interior is finished with warm wood, high-quality appliances, and multiple fireplaces. The price competitive compared to other areas with the kind of outdoor recreation the Black Hills offer.

“This would probably be $20 million in Jackson Hole,” Englemann said. “We sold a ranch down the road there last year for $2.5 million, and it had no improvements to the property, so no residence and no working ranch headquarters.”

[{"type":"text","marks":[{"type":"textStyle"},{"type":"bold"}],"text":"Where The Trout Live"}]

With few neighbors nearby, and easements that protect the character of all four of the original ranches that were part of this cluster, the new owner will feel as though they’ve found a private sanctuary, he said. 

“It’s rough country, it’s Wyoming country,” Englemann said. “But when you get down to the running water, it’s just beautiful. You have those rugged red bluffs and the contrast with the green riparian area, with all the things you want to see as a country boy.”

Water is a highlight on this turnkey ranch, with substantial, long-standing water rights that support about 125 acres of riparian and irrigated hay bottom along Lower Redwater Creek. That supports one to two cuttings of grass and grass legume hay every season, he said. 

Two registered wells serve the headquarters, providing water to both residences, as well as for domestic stock use. There’s a permanent stock water pipeline easement delivering year-round stock water to the southern grazing units. 

“The highlight is the running water,” Englemann said. “The Redwater Creek — in South Dakota they call it Redwater River — is just beautiful. Those riparian areas are just lush, and there’s trout swimming.”

It’s the kind of fishing many people travel hundreds of miles to find, Englemann said. Lower Redwater Creek runs the length of the property, offering cold, clear trout water starting about 100 yards from the mansion’s backdoor. 

Hay bottoms and timbered draws create wildlife habitat too, attracting whitetail deer, mule deer, turkeys, and elk, who roam freely from the nearby Black Hills National Forest and creek corridor, as well as plenty of upland birds that work the field edges and frequent the creek, Englemann said.

The ranch is also situated to access the Black Hills in both Wyoming and South Dakota, but it comes with a much lower tax bill than its neighboring state. 

“I don’t know what the exact percentages are, but when I look at properties that are similar to my property in South Dakota, my tax bill for that property is somewhere around $7,000 to $8,000 a year,” he said. “And if you go across the border to Wyoming those taxes might be around $1,200 a year. So it’s a huge discrepancy in terms of property taxes.”

The range of outdoor recreation opportunities includes horseback riding, hiking, mountain biking and backcountry skiing. The historic mining town of Deadwood, Devils Tower, Spearfish Canyon, Black Hills National Forest — all are within a half-hour or so drive. 

Rapid City, a regional hub with medical specialists, an airport with flights to Denver and Dallas as well as seasonal routes to Chicago, Las Vegas and Orlando, is 63 miles away. 

Noncommercial recreation on the ranch is protected in perpetuity by a conservation partnership, ensuring the property’s open-space character and ranching heritage remain intact.

T Diamond Ranch 35 Aerial primary residence and grounds from above adjusted 1784821086 scaled 8 1 26

<title>T Diamond Ranch, Legacy Black Hills Spread, Hits Wyoming Market For $5 Million | Cowboy State Daily</title>

Another of Wyoming’s legacy ranches is hitting the market after nearly a century of stewardship. The T Diamond Ranch in Crook County comes with a 7,500-square-foot mansion, trout streams, scenic red bluffs, and a front-row seat to the Black Hills.

T Diamond Ranch, Legacy Black Hills Spread, Hits Wyoming Market For $5 Million

Kolby fedore

Kolby Fedore

Wyoming Life

Around Wyoming

For nearly 60 years, Vern Palmer has been obsessed with Wyoming license plates.

The 90-year-old Big Piney man has spent decades roaming old ranches, forgotten dumping grounds and dusty corners of Sublette County looking for pieces of Wyoming history most people would walk right past.

[{"type":"text","text":"It all started with his oldest son, Jim."}]

Together, the two spent weekends crisscrossing ranches, hunting for rusted treasures hidden beneath the sagebrush. Along the way they uncovered old bottles, antique tools, barbed wire, weathered signs and hundreds of Wyoming license plates.

Today, Palmer's collection includes every Wyoming license plate from 1914 to the present, along with every Sublette County plate issued since county numbers were added in the early 1930s. He's also just four states shy of collecting one plate from all 50.

[{"type":"text","text":"But after six decades of searching, there's one he hasn't yet found."}]

[{"type":"text","text":"The elusive 1913 Wyoming license plate."}]

"I do think that it's around Big Piney somewhere," Palmer said. "I found the 1914 plate pretty close to my home, but I have not found the 1913."

[{"type":"text","marks":[{"type":"bold"}],"text":"A Family Tradition"}]

[{"type":"text","text":"Jim likes to remind people that, technically, he started the collection."}]

As a boy in the late ‘60s, he began picking up old license plates in remote places of the Upper Green River Valley. Before long, his dad was just as hooked.

Summer weekends often meant disappearing into the middle of nowhere with no guarantee they'd find a thing. Palmer rarely bought license plates. Nearly every one in his collection came off the ground.

"He just liked going through old dump grounds looking for old treasures," Jim said. "Old glass ... old artifacts ... tools that you wouldn't find anymore. He just had a passion to find those things."

[{"type":"text","text":"That passion eventually spread to a third generation."}]

His grandson, Joel Florquist, remembers countless summer days wandering through the country with his grandfather.

"A lot of times we didn't find any," Florquist said. "But a lot of times we did."

[{"type":"text","marks":[{"type":"bold"}],"text":"Before Modern Conveniences"}]

Long before he became Wyoming's unofficial license plate historian, Palmer grew up on a Colorado farm where life looked different.

The family raised cattle, horses, hogs and chickens. They grew vegetables and fruit. His father worked as a carpenter.

[{"type":"text","text":"There was no television, no refrigerator and no indoor plumbing."}]

[{"type":"text","text":"His mother washed clothes in an irrigation ditch using a washboard."}]

When electricity finally reached the farm, the power company installed a single light bulb in the middle of the house and one electrical outlet.

"We didn't have anything to plug into it," Palmer recalled with a laugh. "But it was kind of nice to sit under the globe and do our schoolwork because it was a lot better than the lamp we'd been using."

Florquist said he believes those early years explain why his grandfather never looked at the world quite like everyone else.

"He grew up with not having a lot," Florquist said. "So you took care of what you had so it lasted longer."

[{"type":"text","marks":[{"type":"bold"}],"text":"He Valued People"}]

Neighbors knew who to call when a pickup wouldn't start or a car broke down.

After serving in the military and transferring to Big Piney with El Paso Natural Gas in 1960, Palmer built a career as a mechanic before supervising the company's garage.

[{"type":"text","text":"Then he'd go home and fix somebody else's vehicle."}]

"He went out of his way to help people," Jim Palmer said. "He never wanted to do it for credit or recognition. He loved people, and he wanted to make sure they were taken care of."

[{"type":"text","text":"Palmer didn't just see value in old things."}]

[{"type":"text","text":"He saw value in people, too."}]

To him, almost everything deserved another chance — an old license plate, a broken-down car or a neighbor who needed a hand.

[{"type":"text","text":"\"He got joy out of life by being able to help others,\" Jim said."}]

[{"type":"text","marks":[{"type":"bold"}],"text":"Every Plate Has A Story"}]

Ask Palmer about license plates and you'll quickly discover they're much more than stamped pieces of metal.

[{"type":"text","text":"They're tiny time capsules."}]

He can explain why Wyoming's 1944 plate was made from fiber instead of steel because of wartime shortages, why early Wyoming plates stretched nearly 16 inches long before they were standardized in 1958, and why every county still carries the same number it was assigned nearly a century ago.

[{"type":"text","text":"He'll also tell you why Sublette County wears the number 23."}]

When Wyoming assigned county numbers in the early 1930s, they weren't random. Counties were ranked by their assessed property valuation at the time, and Sublette landed at No. 23. The rankings stuck, and so did the numbers on the license plates.

[{"type":"text","text":"His collection includes roughly 650 license plates."}]

[{"type":"text","text":"\"When I hold one,\" Palmer said, \"I see the history.\""}]

[{"type":"text","marks":[{"type":"bold"}],"text":"Curious About Everything"}]

Long before Neil Armstrong ever stepped onto the moon, a young Vern Palmer told his teacher that one day people would walk there.

[{"type":"text","text":"In 1969, Armstrong did just that."}]

"He always thought God's creation was amazing," Florquist said. "He wanted to know more."

[{"type":"text","text":"That curiosity never faded."}]

[{"type":"text","text":"Jim said his father didn't become an avid reader until he was about 65."}]

Now he reads two or three nonfiction books a week simply because he still wants to learn something new.

[{"type":"text","marks":[{"type":"bold"}],"text":"'Throw That Telephone Away'"}]

[{"type":"text","text":"\"Dad hates the dot-com era,\" his daughter, Tammy, said with a laugh."}]

For Palmer, that means more than smartphones or computers. It's the gradual disappearance of face-to-face conversations, handwritten letters and the chance to simply talk to another person.

[{"type":"text","text":"\"Throw that telephone away,\" Palmer said matter-of-factly."}]

[{"type":"text","text":"Then, after a beat: \"Throw that computer away.\""}]

His son says Palmer misses the days when paying a bill meant talking to a person instead of navigating an automated phone menu.

[{"type":"text","text":"\"Relationships were valuable to him,\" Jim said."}]

Family members believe Palmer's habit of staying in motion — hiking abandoned dumping grounds, working on cars, gardening and always finding another project — has helped keep him remarkably healthy well into his 90s.

Today, he spends much of his time tending a garden, working with his hands and turning leftover license plates into clocks. 

After oxygen made it difficult to spend long hours in his garage, his daughter built him a small workspace in the living room, where he's made more than 150 clocks for family and friends.

[{"type":"text","marks":[{"type":"bold"}],"text":"Still Looking"}]

Palmer still believes the missing 1913 Wyoming plate — the state's first official metal license plate — is waiting to be found.

The year before, Wyoming motorists were simply assigned a registration number and expected to make their own marker.

"It was your responsibility to put something on your car with that number," Jim said. "It could have been a piece of painted wood. A lot of people had a leather license plate made, but horses used to gnaw them off of the car, believe it or not."

[{"type":"text","text":"For years, doctors tried reminding Palmer that age catches everyone."}]

[{"type":"text","text":"\"Well, you're getting old,\" one doctor told him."}]

"Dad would just get upset," Jim recalled. "He'd say, 'I'm not getting old.'"

[{"type":"text","text":"His oldest son isn't surprised."}]

"He had too many things that he wanted to do, and not enough time to get them all done," Jim Palmer said. "He just loves life."

Vern Palmer inset 8 1 26

<title>90-Year-Old Big Piney Man Has A Wyoming License Plate From Every Year, Except One | Cowboy State Daily</title>

For nearly 60 years, Vern Palmer has searched Wyoming ranches and forgotten dumps for old Wyoming license plates. At 90, the Big Piney mechanic has a Wyoming license plate from every year, except one. Palmer says he's not giving up his search.

90-Year-Old Big Piney Man Has A Wyoming License Plate From Every Year, Except One

Kerry Drake

CHEYENNE — If you were trapped in the deadliest flood to ever hit a Wyoming city, Judy Brayton was exactly the kind of hero you’d hope would find you.

When she came home to Cheyenne’s eastside Lakeview addition on Aug. 1, 1985, the Wyoming National Guard medic saw the field behind her house had become a river. 

“Six people were floating in water over their heads, grasping at tree limbs and trying to stand up (on) a van that was slowly sinking,” she told reporters the next day.

Brayton and three of her Guard co-workers quickly went into action. A makeshift hospital was soon set up in a neighbor’s garage. 

“I asked for blankets and I bet I got 50 of them,” she recalled.

Brayton said six men who were chained together and tied to a front-end loader swam to rescue victims. 

“People were shining the headlights of four-wheel-drive vehicles on the scene, and another man in a motor boat searched the water for other vehicles,” the medic said.

For two hours, Brayton stood in waist-deep water, talking to and aiding victims. When they were brought into a garage for medical assistance, Brayton said she kept calling out their names, like a roll call, “To give them hope and let them know they’d be OK.”

People mounted rescue efforts in other parts of the city but were having a difficult time reaching those who were trapped in their vehicles in Dry Creek in the northern part of the city, normally a dry drainage basin.

[{"type":"text","marks":[{"type":"textStyle"},{"type":"bold"}],"text":"‘Opened Up a Faucet’"}]

Cheyenne Mayor Don Erickson, who recently turned 89, was in charge when the city experienced the 

 in 1979, and then the 1985 flash flood, which ranks with the blizzard of 1949 as one of the state's greatest disasters.

During a news conference in his office the day after the flood, Erickson came up with a quote that made national news with its metaphor about the freak storm. 

“It was like someone opened up a faucet right above our city and kept it open at ultra-high pressure,” he said of the deluge that dumped more than 6 inches of water in just hours.

Then and now, Erickson also praised Cheyenne’s volunteer spirit. 

“It’s not only volunteers for Frontier Days, which had 3,000 volunteers,” he said. “The entire community was affected. We had neighbors working night and day to get the hail and water out of these basements, especially for our seniors. It was up to the rafters!”

A dozen people, all Cheyenne residents, died in the flood. All but one drowned: Don Shanor, 67, director of the Downtown Development Association and retired educator, had spent the evening trying to bail the water out of his home.

One of the last things he said, according to his family, was to tell his grandson that he felt like he was trying to run uphill with a heavy bucket. After Shanor went to bed, he died of a heart attack.

[{"type":"text","marks":[{"type":"textStyle"}],"text":"About 70 people were hurt."}]

Stalled thunderstorms hovered over the capital city and dropped 6.06 inches of rain between 5 p.m. and 9:30 p.m. That’s half of Cheyenne’s annual rainfall.

Beginning at 1:30 p.m., the National Weather Service issued a severe thunderstorm watch until 8 p.m., but it was quickly upgraded to a severe thunderstorm warning.

By 6 p.m., hail was falling and getting bigger. 

A half-hour later, tornado spotters were dispatched around Laramie County to watch for funnel clouds. At 7:15 p.m. tornadoes were spotted about 8 miles south of Cheyenne. Within a half-hour, two more were sighted.

On July 15, 1979, a twister tore through Cheyenne, damaging about 400 homes and causing $25 million in damages. A 14-month-old boy died in a trailer park. It’s the most destructive tornado in Wyoming’s history, and part of its path ran along Dry Creek, the site of even more death and destruction six years later.

The Cheyenne flood damaged about 150 homes beyond repair, and 1,600 other houses to a lesser extent. Property damage was estimated at $65 million, affecting homes, businesses and infrastructure.

[{"type":"text","marks":[{"type":"textStyle"},{"type":"bold"}],"text":"Warning Sirens Sound"}]

At 7:55 p.m. on the night of the flood, warning sirens — which weren’t available in many locations six years earlier — sounded throughout the city at the same time the National Weather Service issued a severe flash-flood warning. 

The Civil Defense Division of the city and county said some people were confused about whether they should go to their basements to seek protection from tornadoes or seek higher ground.

At 8:30 p.m., a 3-foot wall of water struck downtown Cheyenne, breaking glass doors in the city and county building and shattering storefront windows on nearly every block. 

The emergency operations center in the building’s basement was flooded, temporarily shutting down 911 communications for the city police and fire departments, plus the county sheriff’s department.

Dave Guille, the city’s emergency management director, later observed what went wrong that fateful night. He said it wasn’t lack of preparation or planning, it was the magnitude of the event.

“It was like the world came to an end, as far as [the] coordination we’ve been working on for years,” he said. “It failed because we had a flood through the entire network.”

By 10:30 p.m. a mobile command center was established downtown and emergency communications were back in operation. 

On Aug. 1, 1985, Cheyenne was pummeled by a massive storm that unleashed a wall of water killing 12 people and causing more than $65 million in damage. The 65,000-ft thunderheads stalled over the city unleashing tornadoes, hail and unprecedented flooding.

You Still Here? Tuesday, July 22, 2025

In case you missed it

More in You Still Here

Today In Cowboy State Daily Staff: Sunday, August 2, 2026

You Still Here? Sunday, August 2, 2026

Bonus Video 1: Sunday, August 2, 2026

Steve Inman: Sunday, August 2, 2026

Most read