JACKSON — There are any number of reasons a $4 million dollar supercar might be spotted driving around Jackson, Wyoming.
No. 1 on the list: It’s Jackson, Wyoming. The town that could make an episode of Robin Leach’s “Lifestyles of the Rich and Famous” look like “Duck Dynasty.”
When a parade of seven pricey Paganis were photographed recently in Jackson, it still wasn’t enough to turn too many heads. At least one part-time resident is known to hotrod his Pagani around Jackson during the summer.
“Wyoming Through the Lens” contributor Ryan S. Martin caught the impressive scene recently where some 50 Pagani-manufactured supercars could be seen navigating construction at the intersection of Highway 22 and Highway 390.
A little back-of-the-napkin math puts the valuation of that Pagani parade approaching $200 million, enough to buy several ranches in Jackson Hole and equal to the gross national product of some smaller nations.
The sight was even an uncommon one for residents of the wealthiest county in America. Bugattis, Ferraris, Lamborghinis, Aston Martins, Bentleys, Maybachs — this town has seen them all.
But this Italian hypercar is in another league. The MSRP is impressive, but what makes seeing so many Paganis in one place is the simple fact there are so few out there in the world. Maybe 450 in existence, anywhere.
From Dubai to London to Beverly Hills, just to see one Pagani is a sight. To watch several roll by bumper-to-bumper, even for oohla la-Jackson is a picture worth 1,000 questions.
Another Italian Supercar
First, a little background for the non-sports car buffs.
Horacio Pagani founded the company in 1992 based in San Cesario Sul Panaro, not far from the headquarters of other sports car giants like Ferrari, Lamborghini and Maserati. The former body shop worker experimented with carbon fiber body types and souped-up motors until he was ready to unveil the first of what he calls “artwork on wheels” in 1999.
Every Pagani — from the Zonda to the Huayra Roadster and other one-off special editions — is hand built from the ground up. Each takes about six months. The Italian company pumps out fewer than 40 a year.
The Huarya, for instance, is appropriately named for Huayra-tata, a Quechua wind god, and the sleek and aerodynamic Pagani Huayra is modelled to shed air like a jet fighter.
Country singer Keith Urban reportedly owns a 2014 Pagani Huayra. So, too, does Mark Zuckerberg. Soccer superstar Lionel Messi owns a Pagani Zonda Tricolore and rapper Jay-Z parks a rare Pagani Zonda F (one of 25 ever made) in his garage.
There are just six authorized Pagani dealerships in North America, including Beverly Hills, Miami, Dallas and Toronto. Most models are technically banned in the U.S. concerning safety standards.
The Zonda, for instance, was originally banned for having no passenger airbag switch. Other models are in a grey area simply because Pagani would not supply the National Highway Traffic Safety Administration with million-dollar test models to crash.
Most models top out around 230 mph or more using a mind-boggling 750 to 850 horsepower. Base configurations start at a MSRP of $1.4M. Limited-edition Paganis and one-offs commonly fetch upwards of $3 million to $4 million.
Supercar Ron's assistant out for a Pagani joyride in Jackson last summer. (Supercar Ron) 
Supercar Ron's signature "Wooosh" license plate on his Pagani Huayra. (Reddit)
Jackson: Been There, Drove That
Everyone who knows social media influencer Supercar Ron says he is one of the most down-to-earth and charitable dudes on the Wasatch Front. The Draper, Utah, businessman and philanthropist moved his family to Jackson Hole for summers just last year.
Almost immediately, Jackson locals got a glimpse into the avid car collector often seen around the Salt Lake Area driving to work in a $3.5 million, 1,500-horsepower Bugatti Chiron hypercar.
There is also a viral video of his Cybertruck being driven using Applevision or Supercar Ron doing donuts in the snow in his $4 million Pagani Huayra Roadster Tempesta.
Point is, he doesn’t keep his extensive and expensive collection under a tarp in a garage.
“I don’t see any point in owning these cars if they’re going to just sit in a garage and collect dust,” Supercar Ron told KSL in 2022. “That’s why I like these cars, because of the good that you can do with them and the fun that you can have with them.”
He even let his social media director take the Pagani for a spin in Jackson Hole last June.
“I swear no car draws the attention and eyes that this one does. Every time you drive there are so many people reaching out their window with the phones out,” the unnamed assistant says in the video.
It was probably Supercar Ron's Pagani a contributor named x9spot caught filling up at a gas station in Jackson on June 15, 2023. In the post found at ExoticSpotter.com, x9spot writes, “Getting gas at a random gas station in the middle of nowhere. Quite surprised to see this. So lucky to have my camera with me.”
By the way, the recent sighting of several Pagani models in Jackson is owed to a fundraiser rally taking place at Four Seasons in Teton Village. Just another day in Jackson.
Jake Nichols can be reached at jake@cowboystatedaily.com.
