Wyoming has got a lot of love from Food Network superstar Guy Fieri and his cooking show empire, and another Wyoming eatery will soon savor the exposure that comes from being featured on a popular show with an international audience.
An upcoming episode of Fieri’s flagship show “Diners, Drive-Ins & Dives” (aka Triple D) will feature 307Pizza, a Cody-based food truck that cooks wood-fired pizzas.
Elizabeth Campbell, who owns 307Pizza, said she was first contacted by Fieri’s production crew in January 2022.
“They asked if I’d be interested in being a part of their Triple D series,” she told Cowboy State Daily. “So we went back and forth for three or four months before we got the final yes that we would be featured.”
Campbell said the production company that produces Fieri’s shows isn’t shooting in the dark when it comes to finding content for their episodes. 307Pizza was approached after other restaurateurs in the area recommended her to producers.
“My understanding is they start calling people in a town and ask them, ‘Who would you recommend?’ So they drop this web of networking, talk to a ton of people, do their research and narrow it down. I guess my name came up, and they even asked me who I would recommend.”
Food With Fieri
Campbell was told to prepare for a visit from Fieri and his crew in summer 2022, while 307Pizza was spending the season traveling through the Bighorn Basin selling pizza.
The limelight came for 307Pizza that June. Fieri and his Triple D production crew arrived in Cody for a two-day shoot on Campbell’s traveling trailer carrying the woodfired stove to produce “all the magic that isn’t really magic” in film production.
Campbell cooked two of her signature pizzas, Thai Chicken and the 307 Margarita, that will be featured in the episode. The cameras followed every step of her process, from making the dough to the moment the pizza came out of the oven for Fieri to taste.
Fieri is a chef and restauranteur himself, but his shows are more about featuring food from others rather than himself. For the two-day shoot, Campbell was the star.
“It was all me doing it,” she said. “He’s larger than life, a big personality.”
By her own admission, Campbell is a shy person who was a little daunted by the idea of cooking on camera. She said Fieri’s charisma and natural flair for presentation allowed her to thrive during the shoot.
“He made it so I didn’t think about the camera in my face,” she said. “I was just having a conversation with him. He’s very good at what he does.”
One Year Later
It’s been over a year since the Triple D film shoot, and Campbell has continued cooking pizzas at 307Pizza, just as she always has. Now, her food truck is finally ready for its big debut.
Campbell is the first to admit her excitement is mixed with apprehension. In the nearly two-year period between her first contact with Fieri’s team and the episode’s premiere, she’s ready for the exhilarating process to end.
“I’m a small-town food truck,” she said. “I have a good business, but it’s not huge. I’m trying to get ready for the unknown.”
There’s good reason for her cautious optimism. Since Triple D started airing on the Food Network in 2007, more than 800 restaurants and food trucks have been featured. Many of those businesses experience huge increases in customers and sales after their episodes air.
The episode of “Diners, Drive-Ins, And Dives” featuring 307Pizza premiers on the Food Network at 9 p.m. Nov. 17.