Makeup mogul and YouTuber Jeffree Star has been posting about Wyoming lately on his social media accounts.
Just this week, the entrepreneur posted on an Instagram story that he was in Casper, even taking in a meal at HQ BBQ in Evansville and bowling at Sunrise Lanes in Casper.
But if you don’t know Star or his work, we thought you might appreciate a rundown on who he is and why he’s been in Wyoming as of late.
First, Star got his star(t) on MySpace, where he promoted his music and fashion. He regularly posted photos in bold makeup styles and fashions, which helped him gain immense popularity on the website.
His first and to date only album, “Beauty Killer,” was released in 2009 and even featured an appearance from Nicki Minaj on one of the tracks.
But over the last decade, Star has mainly focused on his makeup line, Jeffree Star Cosmetics, which has made him millions. Star confirmed in a podcast interview in April that his makeup line was worth $1.5 billion.
He is also a major influencer in the YouTube beauty community, boasting 17.2 million subscribers as of Friday. He also has 14.7 million followers on his Instagram account.
So why has he been coming to Wyoming?
Like many celebrities, Star enjoys the state’s beautiful views and the relative anonymity he receives (although someone who rocks bold looks like Star is bound to get a few glances).
In August, he announced he was going to live in Wyoming part-time on his newly-purchased ranch to work on his autobiography.
