Cherokee Nation Wants Jeep To Quit Using Its Name on Vehicles

According to Fremont Motors, the Jeep Cherokee is one of the top-selling vehicles in Wyoming.

Annaliese Wiederspahn

February 23, 20212 min read

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(Cowboy State Daily Staff)

Wyoming drivers like Jeep Cherokees. In fact, it’s one of the most popular cars sold in our state.

That being said, it may not last much longer. It, like so many things, may get cancelled.

The chief of the Oklahoma-based Cherokee tribe on Monday asked Jeep to quit using its name.

“I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car,” Chuck Hoskin, Jr., principal chief of the Cherokee Nation, told Car and Driver.

Could that mean the Cherokee, a vehicle that has had its name for 45 years, could go the way of the Washington Redskins — now known as the Washington Football Team?

Who knows.

Jeep responded by stating that the vehicle was carefully selected “and nurtured over the years to honor and celebrate Native American people for their nobility, prowess and pride.”

The Jeep Cherokee is a popular vehicle in Wyoming. 

According to our friends at Fremont Motors, the Jeep Cherokee is the 10th most popular vehicle in Wyoming.

Name changes in response to input from Native American tribes have been going on for some time now.

The Cleveland Indians are changing their name in 2022. They apparently need a year to figure out a name instead of doing the Washington thing. 

Eskimo Pie is changing its name. The Edmonton Eskimos are changing their name. Mutual of Omaha is removing the Native American image from its logo.

Syracuse changed its nickname from Orangemen to Orange back in 2004. In 1994, St. John’s changed its name from Redmen to Red Storm.

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Annaliese Wiederspahn

State Political Reporter