C.J. Box’s “Big Sky” TV Show Trailer Draws 25 Million Views In First 3 Days

The numbers are in and it seems that people are ready for mid-November for the premiere of "Big Sky," the series adapted from the Cassie Dewell novels by Wyoming author C.J. Box.

Ellen Fike

October 21, 20202 min read

Cj box headshot
(Cowboy State Daily Staff)

The numbers are in and it seems that people are ready for the mid-November premiere of “Big Sky,” the series adapted from the Cassie Dewell novels of Wyoming author C.J. Box.

According to media reports, a trailer for the upcoming television series was viewed more than 25 million times in the first three days of its upload across multiple social media platforms.

“How big is Big Sky‘s trailer viewership tally of 25.5 million views over three days?” Deadline reported. “For comparison, the top [three] most-watched broadcast trailers at the 2019 upfronts, for ABC’s ‘Stumptown,’ ‘Emergence’ and ‘Mixed-ish,‘ amassed between 14.6 million and 16.1 million views across social media platforms in their first week.”

The trailer actually got most of its views from Twitter, 12.3 million to be exact. The other views came from Facebook (5.9 million), Instagram (4.1 million) and YouTube (3.2 million), totaling 25.5 million.

This is very good news for “Big Sky,” especially when many TV and film productions were shut down by health restrictions aimed at slowing the spread of the coronavirus.

Box shared the good news on his Facebook page, expressing his excitement about the series’ premiere.

“You know who helped make this happen? YOU DID! Let’s keep up the excitement and get ready to tune in Nov. 17th on ABC for #BigSky,” he wrote.

The series has already been ordered by ABC for a full first season.

The show will focus on private detectives Cassie Dewell (Kylie Bunbury) and Cody Hoyt (Ryan Phillipe), who team up with Cody’s estranged wife, Jenny, to search for two sisters who have been kidnapped by a truck driver on a remote road in Montana.

The show is being created by TV writer and producer David E. Kelley, who has also created shows such as “Big Little Lies,” “Boston Legal,” “Ally McBeal” and “Mr. Mercedes.” Kelley will write multiple episodes and serve as the showrunner for the first season.

Share this article



Ellen Fike