Wyoming, South Dakota Partner To Promote Ultimate Road Trip

in News/Tourism

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By Ellen Fike, Cowboy State Daily

To take advantage of people getting back on the road to travel again, the Wyoming and South Dakota departments of tourism have partnered to promote a majestic road trip through the two states.

For the rest of the month, the two states are promoting a Black to Yellow campaign, which leads travelers from South Dakota’s breathtaking Black Hills to Yellowstone National Park.

“South Dakota is open for those ready to travel,” said South Dakota’s Gov. Kristi Noem in a news release. “Folks from every corner of the country are road tripping to South Dakota’s great places and open spaces. Our partnership with the Wyoming Office of Tourism will help expand our message and attract adventurers looking to explore the beauty of America’s most treasured landmarks.”

The two states have put together itineraries that will take road trippers to well-known attractions and to the hidden gems in both Wyoming and South Dakota, such as the latter’s Wall Drug or the former’s Devils Tower.

“Wyoming’s unparalleled wide-open spaces give travelers an abundance of opportunities to explore and to do so safely,” said Gov. Mark Gordon in the release. “Wyoming and South Dakota’s new road trip campaign will truly showcase the pioneering spirit, a rich history, and western hospitality both states have to offer.”

The digital campaign will include custom itinerary content by AFAR media and Tripadvisor to be promoted through targeted high-impact ads; audio ads on Pandora and Spotify, and targeted social media ads.

In addition, the states will partner with a social media influencer to embark on a road trip through the two states, capturing and sharing their favorite attractions and experiences along the way.

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