Amazon: Wyoming Tops List Of States With Most Digital Entrepreneurs

Amazon announced Thursday that Wyoming ranked fourth on its list of top 10 states with the most digital entrepreneurs per capita, with over 1,000 small and medium-sized businesses selling in Amazon's stores.

Ellen Fike

July 09, 20203 min read

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Wyoming is ranked fourth in an Amazon listing of states with the most digital entrepreneurs per capita in the nation.

Amazon, in a news release Thursday, said Wyoming has more than 1,000 small- to medium-size businesses or SMBs selling in its stores, giving it one of the nation’s highest per capita rankings for digital entrepreneurs.

The other states in the top five that have the most SMBs per capita reaching customers in Amazon’s stores include Iowa, Delaware, California and New Jersey.

Nationally, 47 states are home to more than 1,000 third-party sellers, mostly SMBs, and 26 states have more than 5,000 third-party sellers.

Amazon’s announcement comes ahead of the release of its 2020 SMB Impact Report, which will unveil more new data on the growth SMBs selling in Amazon’s stores have seen in the past 12 months.

The company said Iowa tops the list of sales increase in the past year with growth of 57%

“Iowa is home to thousands of small and medium-sized businesses selling in Amazon’s stores, and we’re working hard to support their growth despite the global pandemic,” said Keri Cusick, head of small business empowerment at Amazon, in a news release. “Both top 10 lists we revealed today demonstrate innovation in every corner of the country, with states like Iowa, Delaware, Wyoming, and Alabama coming out on top.”

The top 10 states with the most digital entrepreneurs per capita:

  1. Iowa – with nearly 10,000 SMB sellers
  2. Delaware – with over 3,000 SMB sellers
  3. California – with over 100,000 SMB sellers
  4. Wyoming – with over 1,000 SMB sellers
  5. New Jersey – with over 20,000 SMB sellers
  6. Vermont – with over 1,000 SMB sellers
  7. New York – with nearly 50,000 SMB sellers
  8. Utah – with over 7,000 SMB sellers
  9. New Hampshire – with over 3,000 SMB sellers
  10. Florida – with over 50,000 SMB sellers

The top 10 states with the fastest year-over-year growth by digital entrepreneurs:

  1. Iowa – 57% growth
  2. Washington – 56% growth
  3. Alabama – 53% growth
  4. Virginia – 50% growth
  5. Louisiana – 49% growth
  6. Georgia – 45% growth
  7. West Virginia – 45% growth
  8. South Dakota – 45% growth
  9. Rhode Island – 40% growth
  10. Alaska – 38% growth

Small and medium-sized businesses selling in Amazon’s stores come from every state in the U.S., and more than 130 countries around the world. In 2019, more than 15,000 American SMBs exceeded $1 million in sales in Amazon’s stores worldwide, and nearly 25,000 surpassed $500,000 in sales. Products from small and medium-sized businesses make up more than half of all items sold in Amazon’s stores worldwide.

Amazon spent $15 billion last year on logistics, tools, services, programs, and people to help small and medium-sized businesses around the globe succeed in its online stores.

As part of this investment, the company launched Amazon Small Business Academy to help small businesses in the U.S. harness the power of the internet to reach more customers, build their brand, and grow sales.

Through a combination of free in-person seminar events, live webinars, and community college classes across the country, Amazon Small Business Academy will help thousands of American entrepreneurs gain digital strategy and brand building skills to make their ambitions reality.

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Ellen Fike