UW ‘Cowboy’ campaign wins national, regional awards

in News/Education
Courtesy: University of Wyoming

By Cowboy State Daily

LARAMIE — The University of Wyoming’s “The World Needs More Cowboys” recruiting campaign has won two national awards and one regional award.

The campaign’s video was named “Best of Show” in the Educational Advertising Awards competition, sponsored by Higher Education Marketing Report, the university reported in a news release. The video also won a silver award from the association for “integrated marketing campaign.”

The UW’s video was picked as the best from more than 2,200 entries from more than 1,000 colleges, universities and secondary schools from around the country.

The video was also named “Best of Show” in the “Addy” awards, the American Advertising Federation’s regional competition held in Colorado. the video also won a “Gold Addy” in the category of integrated, branded content  campaign.

“It’s wonderful to see that our marketing campaign and its anthem video are being recognized as outstanding not only among higher education institutions, but also across all types of advertising,” said UW President Laurie Nichols. 

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