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Wyoming’s checkbook

Sponsoring rodeo teams requires big bucks, but reaches bigger audiences

in Government spending/News/Tourism
Sponsoring rodeo teams requires big bucks, but reaches bigger audiences

“Anytime you’re looking for a pitch into a larger audience, you want to have a compelling story with it,” Shober said. “Team Wyoming is a program built around pro rodeo cowboys and cowgirls. It is a way to take the image of the American cowboy and put a face and story with it.”

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