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The New Pioneers: Chugwater Chili Is Foundation For New Growth

in News/wyoming economy

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*This is the third of a three-part series. (Links to parts one and two are below)

By Jennifer Kocher, Cowboy State Daily

At the center of Chugwater and its upcoming annual chili cookoff and festival is the Chugwater Chili Corp. 

The company was founded in 1986 by five local ranch and farm families who purchased the Wyoming State Championship Chili recipe and used it to establish a for-profit business.

Today, the company is owned by Karen Guidice and Justin Gentle, the son-in-law of one of the former owners.

The two bought it roughly eight years ago, with Gentle handling marketing and social media, Guidice said. Though the company does get a lot of foot traffic and tourists stopping by during the summer months, the bulk of its customers are online.

Along with their Chugwater chili mix, the company has launched new products including a five-star rated green chili seasoning, steak rub, hot chili seasoning, a dip mix, red pepper jelly, flavored crackers, beef sticks, a chili salt rim for drinks and a cookbook.

“Business is great,” Guidice said, adding that the company has increased sales about 25% every year since she and Gentle took over.

Guidice is not from Chugwater originally, but has lived here for the past 40 years and raised a family here. The former owners were close friends of hers and Guidice would help them by displaying Chugwater Chili’s goods at trade shows. It was her interactions with those potential customers that made her realize they had a special product.

The reaction to every sample was “Wow,” Guidice said, and those who sampled the product wanted to buy it.

“I was always amazed that everyone loved it as much as I did, and when I had a chance to buy in, I did it,” she said.

Most of the company’s new products, including the green chili recipe that took a couple years to perfect, are created by marketing manager Katie Kernan, who loves to cook and knows food, Guidice said.

Today, Chugwater Chili’s products are mixed in batches in Denver and delivered to the company’s headquarters, where everything is shipped out with the help of a small staff.

“Chugwater Chili has been great for the town,” Guidice said.

Guidice said while Chugwater as a town appears to have changed little, its population has undergone a significant shift.

The community now seems to be comprised of more younger couples moving in with small children, Guidice said. When she was raising her children, there were more children and that seems to be becoming the case once again.

Chug Springs

One of these new families is among several to open up new businesses in Chugwater.

Alex and Danette Springs and their five children moved to Chugwater in 2019 for the small-town experience. 

In 2016, the Springs moved from North Carolina to Carpenter, Wyoming, about 35 miles east of Cheyenne. Years prior, Alex had helped move his wife’s brother to Wheatland and fell in love with the area.

In North Carolina, the family lived on a small farm and Alex co-owned a sawmill with his dad. In Wyoming, he initially took a job building pole barns and roofing, but the drive back and forth from Cheyenne took its toll.

Part of the reason the Springs wanted to live in a small town in Wyoming was to grow their family. The couple is hoping to adopt a child from Ukraine as well as provide foster care. 

But all of the driving, on top of Alex’s normal work day, was making it hard for the family to spend time together. One day, a friend who owned a butcher shop in Cheyenne told Alex he was shutting down his operation and offered to sell it to him.

At that point, Alex had dressed his own game meat and did some butchering of farm animals but was far from proficient. The friend helped bring Alex up to speed and, after watching a ton of YouTube videos, Alex felt ready last summer to launch Chug Springs Butchery LLC.

Many people told him that Chugwater was a good place to set up shop, and they were right, Alex said. The company’s first hunting season was busy – including processing two bears a hunter sent down from Alaska. Chug Springs processed its first beef in December and is currently state certified. Springs hopes to add USDA certification next year, which will allow the company to sell beef commercially.

In anticipation of the certification, Alex has already talked to Jesse and Arden Miller and Josh Hopkins, owners of the Tri-County Mercantile, about selling meat through the Mercantile. He also plans to set up his own butcher counter.

Danette and their children also work at the butcher shop and Alex said it’s very much a family-run operation.

There’s been a big learning curve, Alex said.

“It’s a real art,” Alex said, “and a lot of trial and error.”

The family is enjoying the new business and life in Chugwater and appreciates being part of the budding new economy and community.

Annual Festival Continues to Grow

Meanwhile, the annual chili festival, to be held on Saturday this year, has continued to grow with attractions in addition to the chili and salsa contest — such as a cobbler bakeoff and tasting added this year.

The Chugwater Chili Cookoff, which draws thousands from both inside and outside of the state, started when the company was founded in 1986 as a way to celebrate the best chili in the state. In the ensuing years, it has become a nonprofit event and the town’s biggest fundraiser, with all proceeds invested back into the community to help it grow and flourish.

New this year also is a ranch rodeo and bronc rides, according to Guidice, as well as a street dance with live music and free horse-drawn wagon rides.

Jesse Miller has also revamped the car show, bringing it back with 18 different car classes, complete with vendors.

He’s spent the past week digging out dirt and tidying up the former Conoco gas station that he and his partners now own and registration will take place in his parking lot, complete with vendors.

There will also be a cornhole tournament, jalapeno and pie-eating contests and a kids’ corner with games and activities.

The New Pioneers: New Arrivals Thrive In Chugwater, Wyoming
The New Pioneers, Part Two: Keeping History Alive In Chugwater

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The New Pioneers, Part Two: Keeping History Alive In Chugwater

in News/wyoming economy
Tri-County Mercantile in Chugwater, Wyoming.

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*This is the second part of a three-part series

By Jennifer Kocher, Cowboy State Daily

Arden and Jesse Miller grew up in Chugwater. Arden was born there, and Jesse moved from Oregon to Wyoming in the third grade. The pair started dating when they were 17 and today, two decades later, they are married with three boys ranging in age from 4 to 9 and live on Jesse’s family’s ranch outside of town.

After finishing high school, Jesse became a mechanic and worked at Cheyenne’s Frontier Refinery until he got laid off. Now, along with co-owning the recently reopened Tri-County Mercantile, he works full time as a rancher and truck driver while Arden drives a school bus part-time. The family lives in the home where Jesse grew up.

They remember First Street when it was still a gravel road and can rattle the former names of the handful of restaurants and businesses. Arden has pretty much worked at all the restaurants in town at one time or another.

Arden lives about a mile from where her great-grandparents homesteaded.

They likely were part of the group of original homesteaders who answered a 1914 advertisement offering 400 lots of land in the “gateway to Platte County’s great dry farming district.”

Arden’s dad used to work at the grain elevator until it shut down a couple decades ago. Now, Arden and her husband Jesse and business partner Josh Hopkins own it, along with the former Conoco station, the Mercantile and other outbuildings.

Arden joked about running into an older couple the other day at a branding who told her they remembered her and her brother as little kids playing in mud puddles in the parking lot. She cheekily told them that now that she owns it, maybe she’ll play in those mud puddles again.

The couple had not even thought about buying the grain elevator or old mercantile until Hopkins put the bug in their ear.

They’d met Hopkins in downtown Cheyenne when Hopkins stopped to admire Jesse’s 1952 Mercury. The couple were on their way to a car show and had stopped briefly at Jesse’s mom’s furniture store. Arden saw a “tall skinny guy” with a camera walking down the street who asked if he could take some photos of the car. They said sure and that was pretty much the end of the conversation.

A couple months later, a friend brought Hopkins, then a new Chugwater resident, by to introduce him to the Millers. Arden recognized him immediately as “camera Josh.” Immediately, they became friends.

“We pretty much adopted him,” Arden said.

Hopkins had an idea about opening the former Mercantile and reached out to property owner John Voight, who had no interest in leasing to them but instead wanted to sell them the entire place – the store, elevator, grain bins, former Conoco station and other buildings.

Voight liked the fact that the Millers had grown up in Chugwater and appreciated the fact that the three wanted to reopen the store and do something to help revive the small town.

“He told us he’d make us an offer we couldn’t refuse,” Arden said.

He was right. He sold them the whole property for $150,000.

Voight wanted to see the town continue to rebuild and prosper, she said.

The Next Generation

The Millers and Hopkins are among a group of new or returning residents to Chugwater committed to investing in the community to help it grow while preserving its history.

The Hopkins and the Millers have spent the past several months readying the Tri-County Mercantile for its grand opening, which coincides with this weekend’s 36th annual Chugwater Chili Fest.

They had a ‘soft’ opening last weekend with a bare-bones inventory on the shelves. Along with livestock antibiotics, needles, syringes, tags and other ranching supplies, they have some basic staples such as milk, eggs, butter, half-and-half, ketchup and other sundries that would otherwise be available only to those willing to drive more than 20 miles to a store.

Tri-County Mercantile in Chugwater, Wyoming.

They’ll continue working to stock the store with more ag supplies and other products. They are also working on posting store hours but right now it will largely be open only on weekends with Arden and Hopkins taking turns staffing the store.

The Miller children will also have a hand in the business helping their mom, just like she used to do. She used to come to work with her dad at the grain elevator while Jesse helped his family on the cattle ranch.

Unlike Jesse and Arden, however, the boys are struggling to develop their work ethic.

“I hear every day how it’s break time,” Jesse said.

When the boys complain, their parents like to remind them that they are lucky to have paved streets to ride on.

“When we were little, we only had gravel roads,” Arden said.

Living History

Down the street from the mercantile is the Chugwater Museum and Stampede Saloon, a former train depot, which is owned by Chugwater native Lilly Nilson and her husband Lance. The restaurant had been closed for just over six years before the couple purchased it in 2016.

Since then, they have turned it into a popular venue for both country style dining and live country and bluegrass music.

The Buffalo Lodge in Chugwater, Wyoming.

Lilly’s friend and former classmate, LaCynda Fortik, co-owns and manages the Buffalo Lodge, the town’s one hotel.

Like the Millers, they, too, have returned home to live in he community they love while helping it thrive.

Chugwater Mayor Carol Ash would like to add more overnight lodging to cater to tourists so area ranches could offer day trips, much like a working dude ranch, for those wanting to get a taste of the local culture. She’d also like to see the old wagon train trail ride return.

Ash said she would also like to see restoration o the old hotel in downtown Chugwater, which has been closed for as long as anyone can remember. Although Arden’s dad recalled a family “of hippies” living in it during the 1970s, they kept to themselves and didn’t do much with the community.

Ash said she’s been in talks with the owner of the dilapidated building to see what options there might be for either restoring or rebuilding it.

The influx of new businesses is a good sign, Ash noted, and show that small towns like Chugwater have a lot to offer both visitors and locals.

Over the years, businesses and restaurants have come and gone, but the one thing that has remained consistent is the population, hovering around 200 to 300 people, contrary to the latest Census numbers.

The 2020 Census counted 175 residents, which Ash disputed, claiming the population was undercounted as a result of restrictions surrounding the coronavirus pandemic.

The town is regrouping, Ash said, and taking steps such as making sure that some of the long-standing buildings like the library and others are brought up to code without changing their integrity.

“We want to bring back history without changing the history,” she said.

She’s excited to see the new transplants and locals returning home to open their businesses and raise families.

“In our hectic world of so much chaos and anger in the news, this is one place where people can come to find a community that loves and takes care of each other,” she said. “It’s a step back in time where we can remember that it wasn’t always this rough.”

The New Pioneers, Part I: New Arrivals Thrive in Chugwater

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