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Popular Casper Mexican Restaurant Teams Up With Celebrity Jeffree Star To Serve Yak Meat

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By Ellen Fike, Cowboy State Daily

Casper restaurant owner Alex Rosales didn’t know the elaborately dressed blond man. Rosales figured his customer was just someone who liked to look lavish while eating Mexican food.

But it turns out this Tacos Mexico regular was YouTuber and cosmetics mogul and Casper resident Jeffree Star, who likes to look his best at all times.

“My daughters had to tell me who he was,” Rosales told Cowboy State Daily on Wednesday. “Even then, though, we didn’t treat him different. We treated him like a normal customer, because that’s who he is.”

That was about two years ago.

Fast forward to this week, when Rosales will be including meat in some of his restaurant’s dishes from yaks raised by Star.

On Friday, Tacos Mexico will unveil the Star Yak Ranch carne desebrada, a type of shredded meat. Restaurant patrons can try the yak desebrada as a chimichanga or a platter of shredded meat with queso freso, rice and more. The restaurant will feature more cuts of the yak meat in the coming weeks as a special on weekends.

Rosales was skeptical when first trying the yak meat, but said Star’s product made a believer out of him.

“We weren’t really thinking of changing the menu, because we’re pretty much set on our dishes,” Rosales said. “But we got some yak meat for our personal use and it was really good. It’s got a great flavor, but it’s also not as fatty as beef is.”

A few weeks after Rosales tried the yak meat, Star stopped into the restaurant to inquire about a partnership between his yak ranch and Tacos Mexico, which has been in business in Casper for 22 years.

Rosales said he and his team were willing to try something new, by creating the new dishes with the exotic meat.

He also said it seemed like Star’s willingness to seek the restaurant out and ask them for a partnership, rather than vice versa, points to a quality in the food Tacos Mexico serves.

“It’s very flattering because he’s told us that he’s been to a lot of places and he really liked what we do,” Rosales said. “Here we are in Casper, Wyoming and to have someone recognize what you’re doing and he’s totally into it.”

Star began selling yak meat earlier this year. He has done pop-up shops in the Casper area, where people can buy various cuts of meat and beef jerky.

Rosales said how long the partnership lasts depends on Star’s supply of yak meat to the restaurant, but he expects that the partnership with Star will bring customers from all over Wyoming and the rest of the country.

The restaurant has already been featured on Star’s YouTube channel and other social media platforms, giving them a boost in recognition.

“He’s one of those guys that’s a perfectionist, from presentation to publicity,” Rosales said. “We’re all about stepping up and supplying our customers with something a little better than average.”

Star did not return Cowboy State Daily’s request for comment on Wednesday.

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Jeffree Star Presents Alternative Image of Wyoming

in Jeffree Star/News

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By Jimmy Orr, Cowboy State Daily

It’s not the iconic image of Wyoming adorning our license plates, where the cowboy hat-wearing wrangler has an iron grip on a bucking bronco named Steamboat.

But it is a picture of Wyoming.

Instead of wranglers, the cowpoke is wearing a pink tracksuit. And instead of cows or horses, a herd of yaks.

That’s the image Jeffree Star, the larger-than-life makeup mogul who recently moved to Wyoming, posted on his social media accounts on Sunday.

“I’m truly at mental peace out here on my ranch,” Star said, introducing the photo.

While it is unlikely this image will replace Wyoming’s well known and often celebrated license plate, no one can deny Star’s love for Wyoming.

“It’s so peaceful and quiet here,” he said of his newly acquired ranch in Natrona County. “My view of the mountain is unreal. So far, I have accumulated 500 acres of peace and quiet and I am working on some more, but we have a beautiful home here and I am going to build a future here.” 

Not that there was ever a discussion about replacing Wyoming’s license plate. But changes in license plates across the country do happen.

Alaskans were up in arms when the grizzly bear was removed from its license plate in 1976.

Like the NFL’s plan to allow throwback insignias on teams’ helmets in 2022 (meaning the big “D” will return on Broncos’ helmets), Alaska — to much applause — brought back its retro grizzly design on license plates in 2015.

Delaware often comes in last when people are asked to vote on favorite license plate design. The state is the Cleveland Browns of license plates as it offers no image just a color.

Wyoming, on the other hand, regularly wins the gold medal for its design. Although Colorado, inexplicably, is often ranked at the top as well.

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